This was really thought provoking into the life of a brief. The brief is the soul of any project. It helps to establish direction as well as giving the team a manual to the project. The second part was just as interesting going into depth about who the audience is and how to fulfill their needs. Using method to find personas.
Hot links:
http://www.informationdesign.org/archives/personas/
I used this link due to its interesting articles on personas.
http://justcreativedesign.com/2008/09/26/how-to-write-an-effective-design-brief/
This is a great site and Jacob has great blogs on different subjects relating to design.
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